Ted Lasso London Taxi Tour

Ted Lasso fans get more than a quick photo stop on this private black cab tour. Over about four hours, you travel from Kensington to Richmond, seeing the real London settings used for Ted’s apartment, AFC Richmond, Sam’s restaurant, the pub, and A Taste Athens, Nathan’s favorite restaurant.

I like the private vehicle for up to six people, since you can stay with your own group rather than follow a flag through London. I also like the hotel pickup, bottled water, air-conditioning, and WiFi, useful comforts when traffic turns a short ride into a longer one.

The main consideration is price: $475.18 per group is sensible for six people, but expensive for one or two. The tour also does not include snacks, and any food or drink you buy along the way is your responsibility.

Key points at a glance

• A full Ted Lasso route: See locations tied to Ted, AFC Richmond, Sam, and Nathan across Kensington and Richmond.
• Private black cab transport: Your group of up to six travels together in an air-conditioned vehicle with WiFi.
• Hotel pickup included: Central London hotel pickup is offered, while airport pickup costs extra.
• Time at the pub: You can see an important filming location and buy a drink at the bar.
• Food connections: Stop at Sam’s restaurant and A Taste Athens, with time for photos and a stroll.
• Strong guide element: Jon and Marc are specifically praised for their show knowledge, patience, and ability to tailor the day.

Why the black cab format works well

This is not a walking tour with a few quick addresses. London’s Ted Lasso locations are spread between Kensington and Richmond, so a vehicle saves your legs and makes the route practical in half a day.

The private format matters even more. With only your group aboard, you can ask questions, take photos without holding up strangers, and spend a little longer at a stop if the guide allows it. A group of six gets the best value from the $475.18 price. Split six ways, the cost is about $79 per person. For two people, it is roughly $238 each, which is a much bigger decision.

The tour operates daily from 9 a.m. to 4 p.m. during the stated operating period, from March 18, 2024, through November 27, 2026. The advertised duration is about four hours, so plan it as a half-day activity rather than something to squeeze between two tightly timed attractions.

Pickup from central London hotels is included. Airport pickup is possible, but it carries an additional charge, so ask for the exact cost before booking. The vehicle includes bottled water, air-conditioning, private transportation, and onboard WiFi. Those are modest details, but they make a difference on a London day when weather and traffic refuse to cooperate.

Kensington High Street begins the story

The route starts around Kensington High Street before heading toward Richmond. This opening section is listed as the longest part of the outing, at about two hours, and includes the journey to Ted’s apartment and the pub connected with the show.

That extended block gives the guide room to explain how the separate locations fit together. You are not simply collecting addresses. You are moving through the parts of London used to create the show’s fictional world, then seeing how those places look in real life.

If you are a serious fan, this is likely the part where the tour feels most satisfying. The guide can point out recognizable settings and connect them with scenes you already know. Jon and Marc are named as guides, and the strongest praise centers on their ability to identify locations, explain the show, and adjust to the group.

The drawback is that London traffic can affect the pace. The tour is roughly four hours, not a precise four-hour schedule, and time on the road may vary. If you want a fast list of photo stops with no sitting in traffic, this may test your patience. If you enjoy the connection between the locations, the driving is part of the experience.

Sam’s restaurant in Kensington

The first named stop in Kensington is Sam’s restaurant. You stop to hear about the location and take photos, with about 30 minutes set aside.

This is a good early pause. You have time to get out of the cab, look around, and take pictures instead of snapping one hurried image through a window. The tour information lists admission as included, though it does not promise a meal here. Do not assume lunch is part of the price.

Food is a big part of Ted Lasso’s world, and the restaurant stop gives the show’s London setting a more everyday feel. It is also useful for anyone who enjoys filming locations but wants more than streets and buildings. You get a place linked to Sam and a chance to talk about its role in the series.

Bring your phone or camera with enough battery. This advice is simple, but the tour includes several photo opportunities, and the restaurant, pub, training ground, and Richmond locations all give you different kinds of pictures.

AFC Richmond’s training ground

After Sam’s restaurant, you return to the taxi for a short ride to the AFC Richmond training ground. The stop lasts about 30 minutes and is intended as a quick visit.

The appeal here is recognition. AFC Richmond may be fictional, but the setting gives the club’s story a physical place. You can stop, take photos, and see the location used to represent the team’s working world.

Do not expect a full stadium visit or a long behind-the-scenes session. The description calls it a quick stop, so think of it as a filming-location visit rather than a sports tour. That distinction matters if you are booking mainly to see a stadium interior or spend a long time exploring sports facilities.

For a Ted Lasso fan, though, a short stop can be enough. The value comes from standing at the location and having the guide explain what you are seeing. Marc is specifically praised for being patient, including during a longer food stop later in the day, which suggests a relaxed approach rather than a rigid rush from one address to the next.

Ted’s apartment and the Richmond pub

The Richmond portion brings you to the area associated with Ted’s apartment. The tour then continues to the pub where important scenes were filmed.

The pub is one of the more personal stops because you can go inside and buy a drink at the bar. The experience does not include snacks, and the listed price does not cover your purchases, so carry a payment method and allow room in your budget for a drink or food. The pub stop itself is listed as free admission.

This is also the place where the tour feels less like a photo checklist. You can sit in the setting, look around, and connect the real room with the show. One fan even spent time eating a burger there while the guide waited patiently. That detail is useful: if you want to stop for a proper bite rather than merely take a photo, tell the guide early and keep in mind that food costs extra.

The pub visit lasts about 30 minutes. That is enough for a drink, photos, and a look around, but not a long meal at an unhurried pace. If you prefer a full lunch, you may need to treat the pub as the main food stop and manage the rest of the schedule carefully.

A Taste Athens and Nathan’s side of the show

The final named stop is A Taste Athens near Richmond Green, the restaurant associated with Nathan. You have about 30 minutes for photos and a stroll around.

This stop gives the tour a useful change of mood. Ted’s apartment and the pub connect you with Ted’s story, while A Taste Athens brings in Nathan’s part of the show. For fans who care about the food references as much as the football plot, this is a particularly welcome addition.

The itinerary does not say that a meal is included here. It describes a photo stop and walk, so plan on looking around rather than expecting a scheduled restaurant reservation. If you want to eat, check the timing with the guide and budget separately for it.

The Richmond Green setting also gives you a chance to get out of the vehicle and stretch your legs. After several cab rides, that matters. The stop is short, but it adds variety and keeps the day from becoming four hours of sitting and pointing at buildings.

Guides Jon and Marc make a real difference

A location tour rises or falls on the guide. The named guides for this experience are Jon and Marc, and their strongest praised qualities are show knowledge, flexibility, and patience.

Jon is described as able to identify the locations fans recognize and explain them clearly. Marc is praised for making the day personal, including waiting patiently while a guest ate a burger at the pub. The tour also began with biscuits for one particularly enthusiastic fan, a small touch that fits the spirit of Ted Lasso and may be worth asking about when you meet your guide.

I would book this with the expectation of an informed, conversational outing rather than a scripted lecture. The private setup lets you ask about scenes, locations, and characters as you go. Still, guide availability can vary, so do not assume you will receive a particular person unless the operator confirms it.

The guide’s role is especially important because several stops are brief. A good explanation adds meaning to a 30-minute photo stop. Without that context, you would mainly be visiting restaurants, roads, and exteriors.

What the $475.18 price really buys

The price is $475.18 for the entire group, up to six people. That changes the value calculation.

For a full group, it works out to about $79 per person for four hours of private transportation and guiding. That is a fairer comparison than treating it as a $475 ticket for one person. For a couple, the cost is much harder to justify unless Ted Lasso is a major reason for your London trip.

You are paying for more than transport. The fee covers a private black cab-style experience, hotel pickup in central London, a guide, the route between scattered locations, bottled water, air-conditioning, and WiFi. You are not paying for snacks, and the details do not state that meals or drinks are included.

I would consider this good value for a family or group of friends who all love the show. It is also a practical way to see several locations that would take more planning to reach independently. If you are already comfortable using London transport and only want one or two filming locations, you could find the private tour harder to justify.

Who should book this Ted Lasso tour

This suits the person who knows the show well and wants to recognize the settings in person. You do not need to be an expert, but the more familiar you are with Ted, Sam, Nathan, AFC Richmond, and the pub scenes, the more you will get from the stops.

It is also a good fit for:

• Families or friend groups of up to six who can share the cost
• Food-focused fans interested in Sam’s restaurant and A Taste Athens
• Visitors who prefer door-to-door transport instead of navigating across London
• Fans who want a private guide rather than a large group tour
• People who value photos and show context more than lengthy museum-style visits

It may not suit you if you want a long stadium tour, a full meal included, or a strictly timed route with no possibility of traffic delays. The experience centers on filming locations, photos, commentary, and the chance to buy a drink at the pub.

The tour is stroller-accessible, service animals are allowed, and most people can participate. It is also near public transportation, though the included pickup means you may not need to use it before the tour begins.

Booking and cancellation details to know

Confirmation is provided when you book. The experience is offered in English and is a private activity, so only your group takes part.

You can cancel for a full refund up to 24 hours before the start time. Changes or cancellations made less than 24 hours before the start time are not accepted for a refund, and the cut-off uses London local time. That is worth watching if you are booking around a flight or another timed attraction.

Airport pickup is available at an extra cost. Central London hotel pickup is included, but confirm that your hotel falls within the pickup area before you finalize the booking.

Should you book it?

Book this tour if Ted Lasso is a main reason you want to see London, especially if you have five or six people to split the cost. The combination of private transport, Richmond locations, a pub visit, the training ground, and food-related stops gives you a fuller experience than a single filming-location photo stop.

For two people, compare the price carefully with your other London plans. The tour earns its cost through convenience and personal guiding, not through included meals or major admissions. If you want a relaxed half-day with Jon or Marc, plenty of show context, and the chance to raise a glass at a recognizable pub, it is a strong choice. If you are only mildly curious about the series, spend the money elsewhere in London.

FAQ

How long is the Ted Lasso London Taxi Tour?

The tour lasts approximately four hours.

How much does the tour cost?

The price is $475.18 per group for up to six people.

Is the tour private?

Yes. Only your group participates in the activity.

Is hotel pickup included?

Pickup from central London hotels is offered. Airport pickup is also available, but it costs extra.

What language is the tour offered in?

The tour is offered in English.

What is included in the price?

The tour includes bottled water, an air-conditioned vehicle, private transportation, and WiFi onboard.

Are food and drinks included?

No snacks are included. You can buy a drink at the pub, but personal food and drink purchases are not included in the tour price.

Can I cancel for a full refund?

Yes. You must cancel at least 24 hours before the experience starts to receive a full refund.